Ikasu Identity

Ikasu is the placeholder name for a next gen health care product still in development.  I assisted with conceptualizing early brand and identity directions while the name and technical specifics of the product were still in flux.  The heart of the system is a diagnostic device paired with mobile app software which together can relay important health information to the user and his/her doctor. The goal was to communicate a sense of empowerment, reliability and transparency through technology while also making a subtle reference to the proposed form factor of the product itself.